3 Key Steps to Building Audience Loyalty

Theatre marketing to connect with audiences can be difficult when social media channels are saturated with multiple brands trying to outshine the competition. And yet, despite the saturation, a 2017 report on live performance experiences revealed 66% of respondents said they relied on word-of-mouth to find out about new shows. Understanding who your audience is…

What the Future Holds for Theatre and Digital

‘Prologue’ Live-to-digital is not only about the big wins. Items such as digital programmes can be an effective means of enhancing the in-theatre or pre-theatre experience, and such offerings have been well received by younger audiences. Moreover, by utilising such elements coupled with ambitious streaming strategies, the opportunity becomes more pronounced. Target an audience and…