Customer data

Automation can help your business improve ROI and overall growth. Research also shows that marketing automation is growing fastest within the CRM space. Salesforce customers report an average 25% increase in marketing ROI after adopting CRM. Marketing automation can also give you a richer, more detailed picture of potential customer behavior. We provide the latest news, articles and case studies on customer data and marketing automation. Our blog covers topics such as marketing automation software, CRM software, predictive analytics, big data and more.