I made a call, the customer said no, but I loved it

 

We have been doing our cloud security blog now for a couple of weeks and decided to start to speak directly to some of the contacts who had been reading the blogs. I spoke to one contact from the legal sector (who shall remain nameless) who gave some very interesting feedback.

 

The bad news is that the call did not end up in a sale or a trial of the software, and they didn’t want to meet with us or try out any of our services so there is no fairy tale ending here.

 

What was more interesting was that the customer said about Umbrella cloud security and his current IT partner.

 

On the subject of Cisco Umbrella, he said they had been using it for over a year now and “it was absolutely brilliant”. The ability to automatically block bad domains and to investigate suspected threats was extremely good and he was very happy that they had decided to deploy the product.
Furthermore, he said it was introduced to him by their IT provider whom they have worked with for nearly 10 years now. He said it was a very strong partnership where they had offered an exceptional quality of service, they weren’t the cheapest but it would just be silly for them to look elsewhere at this stage because you get what you pay for and they certainly were getting very good value for money. He felt it would be silly of them to be looking to change under such circumstances. I said to him I hoped my customers felt the same way about the service we provide as we certainly strive to differentiate ourselves in this way. He thanked me for the call and we went t our separate ways.

 

Wow this is what I have been banging on about for what seems a lifetime, it’s not about being the cheapest or biggest, but rather about providing good value for money.

 

What was even more satisfying is the fact that he appreciated what we had been writing about in terms of cloud security and the importance of DNS security. He was totally happy with the Umbrella product and now couldn’t see them operating without it.

 

So I am really happy that though this customer said no to us, they endorsed what we believe and what we have been banging the drum about.

 

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